How listings are reviewed
MCOON uses a structured review process to improve clarity, consistency and responsible advertising.
Review does not replace the buyer's own checks and does not amount to a veterinary, legal or identity guarantee.
What MCOON looks for
Identity and contact
Clear advertiser and listing information.
Animal details
Age, colour, sex, location and availability.
Health claims
Specific wording and supporting evidence where requested.
Images and presentation
Relevant, current and non-misleading media.
Before and after publication
Listings may be checked automatically, manually or after a report.
- 1Submission
Advertiser supplies required information.
- 2Review
MCOON checks presentation and policy requirements.
- 3Publication or action
The listing may be published, queried, edited, restricted or removed.
Important points to understand
Evidence requests
MCOON may request registration, licence or health documents.
Corrections
Advertisers may be asked to amend unclear or unsupported wording.
Reports
New information can trigger further review.
Removal
MCOON may remove content that breaches standards or creates risk.
Report a listing
Send the listing and details to the MCOON review team.