Standards for responsible listings
Animal welfare must come before speed, convenience or sales pressure.
Advertisers are expected to comply with applicable licensing, welfare and advertising requirements and to represent animals honestly.
What responsible presentation includes
Appropriate age
Kittens must not be offered for transfer too young.
Suitable environment
Animals should be raised in clean, appropriate conditions.
Honest health information
Known conditions and relevant treatment must not be concealed.
No harmful practices
Content must not encourage irresponsible transport, breeding or care.
How welfare concerns are handled
MCOON may request information, restrict content or direct serious concerns to an appropriate body.
- 1Report
Provide the listing link and clear details.
- 2Review
MCOON considers the information within its platform role.
- 3Escalate
Immediate danger or suspected offences should also be reported to the appropriate authority.
Important points to understand
Advertiser duty
The advertiser remains responsible for welfare and legal compliance.
Buyer duty
Buyers should observe the kitten and environment carefully.
Evidence
Health and identity claims should be supported by records.
Ongoing concerns
Serious concerns should be raised promptly with competent authorities.
Report it confidentially
Share enough detail for the team to understand the concern.