Responsible Advertising

Buyer-first guidance Transparent listings Independent breeders Maine Coon focused

Responsible advertising

Clear listings that put animal welfare first

MCOON expects every advert to be accurate, current and written in a way that helps families make an informed decision without pressure.

Independent advertisers remain responsible for their claims, photographs, legal obligations and the welfare of every animal they advertise.

Core standards

Use accurate names, contact information and breeder or seller details.

State age, sex, colour, location, availability and readiness accurately.

Only describe testing, vaccination, registration or pedigree where records support the wording.

Use relevant images of the actual kitten and avoid misleading edits or copied media.

Before publication

Prepare the information carefully, review each claim and keep records available for prospective buyers.

1
Prepare
Gather current photographs, health records, registration information and licence details where applicable.
2
Review
Check that prices, dates, claims and contact details are complete and not misleading.
3
Respond responsibly
Answer reasonable questions, arrange an in-person viewing and avoid pressuring buyers into payment.

Detailed guidance

Display the actual asking price and explain material inclusions, exclusions or reservation terms.

Do not use false deadlines, exaggerated scarcity or pressure designed to rush a buyer.

Do not encourage inappropriate delivery, premature transfer or a transaction without suitable checks.

Update or remove information when availability, health, price or other important facts change.

Planning to advertise?

Understand the standards and responsibilities that apply before submitting a listing.